Haul Tide used to find nearly every customer by cold calling. Then their new website went live with a quote form that sends every request to a shared inbox.
“There was a week where we started to see quote requests flooding into our inbox and we realized we made the right decision.”
Colby Jones and Quinton FarrellCo-owners, Haul Tide LLCThe starting point
Haul Tide LLC is a junk removal and moving company in Tuscaloosa, Alabama, run by co-owners Colby Jones and Quinton Farrell. Six months into the business, their biggest problems were turning leads into customers, getting found on Google, and explaining clearly who they are and what they do.
New business came almost entirely from cold calls. That took time out of their schedule and was hard to keep track of. Online, they had a Facebook page and an Instagram page. They had tried a website on a low-cost builder, but it gave them little control over the site and few tools to work with.
What we built
We designed and built haultide.com around one job: turning a visitor into a quote request.
- A site that explains the business at a glance. Clear pages for services, pricing, student moves, a gallery of job site photos, and customer reviews shown right on the site.
- A quote form that does the intake. Customers describe the job and attach photos. Every request goes to a shared inbox both owners review, including requests sent after hours.
- Local search visibility. A Google Business Profile and search setup so Haul Tide shows up for searches like "junk removal near me" and "moving help near me."
The results
Leads grew from about 3 a week to 10 to 15, and booked jobs rose from 2 a week to 7. Google reviews went from 5 to 30, and combined Facebook and Google reviews went from 10 to 45. Haul Tide now appears among the top recommended service pros in local searches for junk removal and moving.
Customers notice the site, too. More than 70% of clients who booked through it have commented on it, with remarks like "I love how professional this looks" and "easy to navigate."
The owners point to the quote funnel as the single biggest change.
“Excellent service and communication. Correll Technologies is efficient and truly cares about our business. Correll Technologies brings our ideas into reality in a way that only true professionals can. They save us countless hours and help us connect with our customers.”
Colby Jones and Quinton FarrellCo-owners, Haul Tide LLC